Book Titles--How Important Are They? How Do You Get a Great One?

Imagine finishing your book manuscript and sending it out to agents and then publishers--and getting a big YES!  You've sold your book.  Time to celebrate.  Then the reality of production begins. 

All those changes suggested by editors.  Gearing up your promotion.  The marketing department wanting to change your book title.

What?!

Yep.  Pretty common.  I'…